Yep, adulting is hard - but now your funniest fail could win you $20K*!
We all have those "Did I really just do that?" moments - like texting your ex by mistake or locking yourself out... But don’t worry, while life’s full of fails, see-u by HBF makes health insurance fail-proof. 🙌
Now's your chance to turn your fail... into a win 😏
How to Enter
- 🎥 Film a short video (15 seconds to 2 minutes) showing your funniest adulting fail.
- 📲 Upload it to TikTok or Instagram using #win20kwithseeu and @seeubyhbf
- ✅ Don’t forget to follow @seeubyhbf!
- 👀 Make sure your profile is public so we can see it.
- 🎉 Encourage your mates to join and enter too - you can do this either in your video or caption. (Remember, your entry isn’t valid without it!)
Get your submissions in by 5pm AEST, 9 June 2025. Remember – the earlier you enter, the sooner you can start racking up those likes & views!
You don’t even need to be a see-u by HBF member to enter – the comp’s open to all Aussies 18 and over!
Ready to enter? Head over to TikTok or Instagram, share your funniest fail, and you could be on your way to winning $20K*!
Because while life’s full of fails, see-u by HBF makes health insurance a win. 🎉
*For full terms and conditions click here.
What's a winning entry look like? (Judging Criteria)
- Engagement & Reach (40%) – The more shares, likes, and views from Australian users, the better. You’ll also score higher if you can relate your video back to see-u by HBF positively either in video or caption e.g. "While adulting is full of fails, at least see-u by HBF makes health insurance failproof."
- Creativity & Originality (20%) – We love fresh, unique takes on adulting fails.
- Humour & Entertainment Value (20%) – Make us laugh! We want the funniest, most relatable fails.
- Adherence to Content Guidelines (10%) – Keep it G-rated and safe.
- Call to Action (10%) – Encourage others to share their fails and join the fun! Get creative - whether it’s a direct challenge, a cheeky nudge, or a clever call-out, the goal is to keep the good vibes (and entries) rolling.
Need inspiration? Make sure to follow us on Instagram and TikTok for more hilarious adulting fails and tips.
@seeubyhbf
